[BES] Cool-It Color Reflection Shampoo Size: 300ml/10.5fl.oz

Shampoo specifically formulated for light hair colors, grey, white, or de-colorized hair.
Eliminates unwanted warm tones on de-colorized or lighter hair colors. Revives the splendor of grey and white hair by eliminating the yellowing caused by smog and pollution.
The simple application and rapid neutralizing of unwanted tones prepare a perfect base to apply platinum and ultra platinum hair colors.
A blue/purple tone may remain on very porous light blond hair colors. Always monitor Cool-It during the processing time to ensure that you reach optimal results.

How to use

Apply the BES Color Reflection Cool-It Shampoo to wet hair, making sure to distribute it evenly.
Lather the product and massage it into the hair.

Processing Time:
3 Minutes: For a natural cool tone.
5 Minutes: For an icy cool tone.
More than 5 Minutes: Leaves a blue/violet tone, which is useful for maximum neutralization on very warm bases.

Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Cocamide MEA, Hydrolyzed Wheat Protein, Argania Spinosa Kernel Oil, Oryza Sativa (Rice) Bran Oil, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Butter, Tocopherol (Vitamin E), Polyquaternium-7, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance), Linalool, Limonene, CI 60730 (Acid Violet 43/Ext. D&C Violet No. 2).

-Ingredients subject to change at manufacturer”s discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging.